Recently InVision, makers of a powerful design app that we use every day, hosted a screening of their design documentary, DESIGN DISRUPTORS, in L.A., and invited our creative team to check it out. Jess, our Associate Creative Director, took to Medium to share her thoughts on how InVision sees the past and future of design.
The role of designers is undeniably changing. Traditionally, designers have had layers of management between themselves and stakeholders. Now, designers are starting to add their voices to company strategy meetings because at the end of the day, those decisions always end up trickling down to the designer to execute. And the biggest question that designers ask of those executive decisions is WHY? And honestly, for the sake of your company and for the world, ‘Because it has to’ can’t be the answer anymore. So if designers can get in the room to ask WHY? early on, we have a better chance at handling the road ahead because we’re now actively involved in paving it.
Read the full article on Medium.
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